The Distillery was engaged by Better By Design to assist with the development the the new strategic plan. This objective of this project was twofold:

• Firstly, to help Better By Design improve the the products and services that it currently offers to export businesses in New Zealand, and secondly;
• To inform the development of new products and services, and a longer term strategic planning process for Better By Design and NZTE.

The work comprised contextual research, an analysis of what similar providers are doing globally, and interviews with 25 CEOs around New Zealand to:

• Understand their goals, challenges, motivations and needs;
• Understand their experiences with, and expectations of, the Better by Design Programme as a whole;
• Test a range of prototype Better By Design products and services for the future using a carefully crafter series of prototypes and card-sorts;
• Map out the broader ecosystem of providers in New Zealand and what they offer, and how this ecosystem both works together to provide value to NZ businesses, and the extent to which it is understood by business leaders and decision-makers.

The project culminated in a report and the presentation of a series of recommendations to the Better By Design advisory panel, CEO of NZTE, and Better By Design team.