The Distillery was engaged by New Zealand Trade and Enterprise (NZTE) to help them define how their service suite might best be configured and communicated. The work comprised a series of structured interviews with CEOs around New Zealand to understand:

• Their current business situation;
• Short & medium term strategic business goals;
• Strategic challenges;
• How NZTE services were assisting them in achieving these goals and/or overcoming their challenges;
• Any potential gaps in the services NZTE provide;
• Their response to a range of prototyped possible service suite configurations.

These findings were analysed to form a series of recommendations and the project concluded with presentation of these recommendations to NZTE.