ANALYSIS OF THE HONEY MARKET IN NEW ZEALAND

This project was a four month market research contract for a small, Swiss-owned honey producer near Whangarei. The objective of the work was to research, analyse, and report on the New Zealand honey market and associated strategic and/or export related opportunities. 

This involved collating and analysing secondary research and conducting thirty telephone interviews with beekeepers, honey producers, processors and distributors throughout New Zealand.