The Distillery was engaged by a large New Zealand food products manufacturer and exporter to undertake consumer and market research to understand consumer needs & behaviours for a new food product in two key markets of interest, the US and China. This work was used inform brand and concept development. 

At the highest level the project comprised:

• Undertaking detailed secondary research around food trends in the key markets of interest to map out the opportunity space for new product development using information obtained from market sources, NZTE, and industry databases such as Mintel & others;
• Developing the research approach and setting up the in-market consumer research focus groups (12 in total), and travelling to both the US (LA) and China (Shanghai) to oversee these focus groups;
• Analysing, visualising and presenting the results from both the focus groups and desk-based research for board-level key decision-makers in New Zealand.