Walking the Gallagher team through the use of Ten Types of Innovation as a framework. We used Ten Types to help structure our thinking around where the opportunities to usefully leverage the power of mobile technologies in farm management might lie.

Walking the Gallagher team through the use of Ten Types of Innovation as a framework. We used Ten Types to help structure our thinking around where the opportunities to usefully leverage the power of mobile technologies in farm management might lie.

The team identiying areas of focsu for the customer insights research work.

The team identiying areas of focsu for the customer insights research work.

The team mapping out customer journey to udnerstand pain-points, needs, and areas of potnital opportunity.

The team mapping out customer journey to udnerstand pain-points, needs, and areas of potnital opportunity.

This work was undertaken with Better by Design to help Gallagher understand and frame up where the opportunities to use mobile solutions in farm & animal management might lie.

The engagement comprised a series of design coaching sessions over a period of 4 months, aimed at building the team's capability and the quiver of tools and approaches they might use to identify and understand their end customer's unmet needs, and then translate those insights into action: new products, services and experiences that Gallagher could successfully bring to market.